A day in the life of a content creator entrepreneur

A day in the life blog header

Jun 22, 2022

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When part of your career focuses on sharing on social media, I try to present myself and my life as real as possible. I say “as real as possible” because boundaries are important to me and sometimes there are aspects I can’t and won’t fully convey. As social media has grown, the life of a content creator has drastically shifted. While I am a content creator, I’m first and foremost an entrepreneur who wears many hats. Therefore most of my days never look the same. 

Even though I’m juggling many different brands and responsibilities, I wouldn’t have it any other way. Here’s a quick look into what I do on a daily basis:


As soon as I wake up in the morning, I take some time for myself and mentally prepare for the day ahead. Most entrepreneurs swear by an early-morning start, but I take time for myself. This can look like a lot of different things like sitting on my deck and listening to an audio book, making coffee and chilling on the couch, taking Blue for an early-morning walk, doing my makeup/skincare routine or cleaning my house. Whatever it looks like, it’s important to me and I try to make a routine of doing it every morning.

If I do take a walk, I usually document them in some way because who doesn’t want Blue content on their feed in the morning?

After ‘me time’

To start my workday, I go through my emails and my calendar and make a list for the tasks I want to get done for the day. Most days I have at least a handful of meetings with my team for The Rose Events, HIIT30 or Health Undefined. More on that in a sec! I try to prep for the meeting in any way I can, whether that’s crafting some notes, thinking of some talking points or just reading over the meeting’s agenda to get a sense of next steps. 

I have a lot going on and that’s amazing and I couldn’t be more excited to share everything I’ve been working on with you all! Here’s a little peek into all of my businesses:


We know it, we love it. HIIT30 is my 30-day high intensity interval training workout program. The point of this routine is to just move your body around and have fun! I created it specifically for it to be editable. If you’d rather make it a 60-day program, go for it! If you want to cut the workout time in half, that’s great! I want people to feel excited to move their bodies.

The Rose Retreat

Our upcoming, October Rose Retreat, The Free to Be Conference, has taken a lot of my time as well. We’re working with some amazing speakers, sponsors and vendors this year and we can’t wait to announce all of them to you! 

As our first in-person retreat since COVID, it’s taking more of my time than it has in the past. The Rose Retreat team has worked tirelessly to make sure this retreat is going to be the best and most inspirational yet. Currently, my Rose Retreat days consist of meetings, brainstorming sessions and planning, but I can’t wait for you all to enjoy it!

Health Undefined

I can’t talk too in-depth with this one, but just trust me when I say that you’re going to love it. I’m evolving this brand and it’s taking up most of my time and then some. Regardless, this new thing is coming soon and all of the hard work and dedication this has required will pay off.

Adjusting for my auto-immune disease

Sometimes, my auto-immune disease has flare ups and it keeps me from doing the things I wanted to get done that day. With all of the stress of being an entrepreneur, I have flare-up days which cause me to stress even more. I’ve learned to adjust and realize that it isn’t my fault that these flare-ups happen and I shouldn’t be so hard on myself. 

My assistant comes over

One thing I’ve learned throughout my time as an entrepreneur and content creator is that it’s OK to ask for help. My assistant comes over everyday to help me and I couldn’t be more grateful. 

Once they arrive, it’s time for the creativity to flow. We brainstorm content ideas, reach out to management teams, plan for TikTok and Instagram content and more. My assistant has been such a big help in sitting in with me on Rose Retreat calls or calls with my marketing team and helping plan October’s Rose Retreat.

At this point, it’s about 2 p.m. I usually take this time to eat, reply to emails and move my body. Whether that’s another walk with Blue, doing yard work or going to the gym I like taking time to move my body in some way.

Winding down

Around 5:30 – 6 p.m. I stop working for the day. It wasn’t until this year that I realized that setting a cut off time for my work day was extremely important for my mental and physical health. Before giving myself a hard stop time, I would work until it was time to go to sleep which was extremely draining. Burnout is real, so it’s important to set boundaries for other aspects of your life outside of work.

With all of that being said, no day is alike in my world and I wouldn’t have it any other way!


Writer, speaker, and creator on a mission is to normalize normal bodies and help women like you feel at home in your own skin.

I'm Mik!

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